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SEX IN ART IS A CENTRAL ELEMENT FOR
EL MORA LIKE LOVE AND PAIN.

Excessive, wild, and loud. Or is it introverted, quiet, and thoughtful?
EL MORA does not waste thoughts on finding a middle ground.
He polarizes. One either rejects his art, or loves it.
EL MORA is a confession that is manifested not only in his works but also in his personality.
This confession between extremes is reflected in the art of EL MORA
– it is his passion, but also his greatest challenge.”
“An artist can be more than just an artist.”

– EL MORA

ART MEETS CAPITAL.
A COMPLEX PICTURE OF EL MORA EMERGES.

Being just an artist was not enough for him, neither was the role of a marketing guru and trendsetter.
The fusion of his dual personality became his true art form.

THE CONFESSING ARTIST

Essentially, EL MORA is a painter, whose paintings act as living confessions. They are mirrors of his soul and witnesses of the deep emotional transformation that characterizes his art.

THE VISIONARY ARTIST

As a pioneer, EL MORA already shapes the future today. It’s no coincidence he has been repeatedly described by the press as a leading trend researcher. His artistic influence spans decades and various fields: from economics to fashion, architecture, and always in art.

THE MONETARY ARTIST

More than just painting – EL MORA possesses a rare combination of artistic talent and business acumen. His entrepreneurial spirit and reputation as a renowned trend analyst have enabled him to successfully combine and apply these in various industries.

The Slave of Art

With the “SLAVE OF ART” concept and the chosen artist EL MORA, the PRIVATE EQUITY ART CLUB redefines the art world. EL MORA will transfer his entire oeuvre – every existing and future work – to this art club. Buyers here acquire not just an artwork, but become part of the entire creative process of this community.

PRESS EXCERPT FROM MORE THAN 800 REPORTS:

  • He belongs to a rare species. He means what he says, and that’s why he’s sure of his case. (Zürich Tages-Anzeiger, 1994)
  • He is considered one who set out to revolutionize the leisure market. (Wirtschaftsblatt, 4.5.1999)
  • The success of the American (Note: EL MORA was a US resident from 1993 to 2003) lies in his skill to jump on trends earlier than others – and to exit them long before everyone else. (The New Pioneers, FM 4/99 + OÖ Nachrichten 12/1999)
  • Player 2000: We need the “Wow Effect” … he can do more than spin silly neologisms until they sound sophisticated. (Industrie Magazin 02/2000)
  • World Champion of Trend Research and Staging of the Trade Stage (Regal 4/2002)
  • A trend scout who realizes what he preaches. (Passauer Neue Presse, 24.9.2016)

EL MORA
HOW HE PURSUES HIS OWN VISION

Celebrities like Jeff Koons and Andy Warhol are examples of interdisciplinary success, yet EL MORA continues to follow his own unswerving artistic vision.

Not a dreamy artist, but firmly rooted, he stands with creativity, a commercial foundation, and both feet on the ground.

His deep understanding of marketing will be used by EL MORA to elevate his artistic creation to new heights. Each of his paintings must be a confession for EL MORA. It is a true expression of his inner self.

He provokes polarization because his artworks evoke intense emotions.

One either rejects them or falls for them.

To overlook or ignore them is an impossibility.

Exhibition with Art Critic Prof. Dr. Mackowitz, Seefeld 1973
Exhibition with Art Critic Prof. Dr. Mackowitz, Seefeld 1973

THE SHORT BIOGRAPHY OF THE ARTIST

Teased by teachers, recognized by feared art critics

November 4, 1952
Born on November 4, 1952, in Gmunden, Austria.
Der kleine EL MORA denkt voraus (1952)
A severe illness at the age of six caused feelings of anxiety, which the Austrian artist compensated for through drawing. His childhood, marked by inner insecurities, frequent relocations, and internal rebellions, laid the foundation for his ability to quickly adapt to new environments.
1964
Always accompanied by the inspiration of music, EL MORA spent several weeks in Southern England in 1964, a time of self-discovery and revolution with the Beatles.
El Mora, 1969
1969
It was 1969 when he was 16 years old and realized that following in his father’s business footsteps was not his path. Eventually, a compromise was reached: He remained true to art and began studying business administration in 1972.

As an autodidact in art, he studied various techniques of modern painting, from African art to Picasso and Jackson Pollock.

During this time, women and the sexual revolution became the focus of his artistic observations.

He developed his first eccentric traits, with his first studio located in his converted bedroom in Salzburg, later moving to his apartment in Innsbruck.

Der kleine EL MORA denkt voraus (1952)
In 1969, he created his first oil painting, a copy of Picasso’s “Nude in the Forest.” He initially signed his paintings as “L. Morasch” or simply “LM.”

The birth of “EL MORA”:
Breaking free from the world of norms

1972
But in 1972, it was clear to him that a breakthrough required a new name. Ludwig Morasch and his art – an impossibility. EL MORA appeared to him as the right name for his art and the success he aimed for.
Exhibition with Art Critic Prof. Dr. Mackowitz, Seefeld 1973
1973
At the age of 21, in 1973, he received several recognitions from Austria’s feared art critic, Prof. Dr. Mackowitz.
1975
As a result, in 1975, he received an invitation to collaborate with Salvador Dalí. The revolution and the desire for artistic freedom continued to drive him forward.

He felt like Dorian Gray –
the peak of his young life

For the Austrian artist, it was off to England, the land of his dreams. Free from all constraints, he devoted himself to music, art, creative fashion, and his new love, Gillian.
1975
In Cannes and Antibes in 1975, EL MORA deepened his exploration of Picasso. He encountered impressive personalities that expanded his perspective and shifted his horizon beyond the familiar.
Exhibition with Art Critic Prof. Dr. Mackowitz, Seefeld 1973
1974 - 1976
From 1974 to 1976, EL MORA also collaborated with the art management of Inge Alt. In the spring of 1976, he had an exhibition in Campione d’Italia, and in the following summer of 1976, he received an invitation to work with Salvador Dalí.
1976
Surprisingly, he ended his collaboration with Alt and Dalí when he experienced an artistic crisis due to his Holocaust series “Forgiveness.” The subject of National Socialism had triggered a profound revulsion in him, which he processed in the series of paintings “Forgiveness.”
1977
This led to a severe painting and drawing block. The years leading up to this had been generally too wild, too exciting, and too excessive for EL MORA, which is why an extended break seemed to be the only way out.
With the realization that “creativity is more than just art,” he suddenly developed a desire to explore beyond painting and experiment in the diversity of creativity.
Exhibition with Art Critic Prof. Dr. Mackowitz, Seefeld 1973
He manifested this creative venture into other areas, especially in fashion design and later in architecture. EL MORA had the opportunity to design unique architectural projects and implement some of them in partnership. His foray into the artistic design of parking garages marked the end of this phase.

Since 2020, EL MORA has been exclusively dedicated to his painting.